Local SEO Marketing Quick Tip #1
There are two main reasons why keyword research is an essential part of a local SEO plan.
1. Many users who perform local searches are searching with intent. That is to say that they are looking to take action or make a purchase in the moment.
29% of consumers who search for a type of local business on a mobile device call or visit that business within 24 hours.
Companies that thrive on local customers should be looking to leverage this intent by focusing on local SEO, and determining which are the most effective keywords is a huge part of this.
2. Users are served personalized results when they perform a Google search, and one of the main factors that determines the results is their physical location. You’ll be shown the highest ranking pages within your vicinity. This is because Google wants to show you the most relevant search results.
Without knowing which keywords are worth targeting and what physical areas you’re likely to see the best results from, you’re missing out on the opportunity to benefit from local searchers who are looking to act now!
For those very involved entrepreneurs who like to handle their own digital marketing or If your interested in learning about your business’s local keyword searches we can provide this personalized data for a small fee.