Dreadwork's Haunted House is a new immersive Halloween attraction in Cloverdale, B.C. 

Total Revenue Generated: $61,970
Total Checkout Value:  $233,000
Total Ad Spend: $17,400
Total Clicks: 17,200
Total Impressions: 1,389,000
Total Return On Ad Spend: 3.56

We generated a total of $61,970 from an ad spend of $17,400 over the Halloween season. Over the months of July through October, we generated a total of 17,200 clicks from 1,389,000 impressions through Facebook and Google advertising. 

Facebook Ads

The major part of our advertising budget was spent on Facebook, as it had better ROAS. From July 2024 - October 2024, we generated a return of $55,000 from a total ad spend of $14,000. The Return on Ad Spend (ROAS) was also much better than Google with a total ROAS of 4.16. Over the course of the campaign, we generated 14,300 total clicks on Facebook from 1.3 million impressions. 

As seen above, our ROAS gradually grew. Throughout the months, we analyzed which audiences responded better to the content we distributed. Next year should be even better, considering all the feedback and data we’ve gathered this year.

Best Performing Ads

Here are our ads that performed the best via Facebook ads. We found that carousel in-feed ads on Facebook performed the best for us. The ad on the left generated $1,456 with a Return on Ad Spend of 15.12. The ad on the right was the opening weekend promo video ad that gave us the highest total return. This ad generated $6,259 with a Return on Ad Spend of 6.02.

*All Ad creative content was created by Dreadwork's Haunted House

Conclusion

We’re thrilled to have been part of Dreadwork’s first year of business. The results speak for themselves, with consistent growth driving success across the Lower Mainland. Most importantly, our client was delighted with the outcome, and we’re proud to have delivered tangible results. 
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